Management of art galleries

  • 作者: Resch, Magnus,
  • 出版:
  • 版本: 3rd edition revised.
  • 稽核項: 151 pages :illustrations ;22 cm.
  • 標題: Management. , Art galleries, Commercial , Art galleries, Commercial Management.
  • ISBN: 0714877751 , 9780714877754
  • 附註: Includes bibliographical references. Machine generated contents note:
  • 摘要: What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
  • 系統號: 005328604
  • 資料類型: 圖書
  • 讀者標籤: 需登入
  • 引用網址: 複製連結