資料來源: Google Book

Entertainment industry economics :a guide for financial analysis

  • 作者: Vogel, Harold L.,
  • 出版: New York : Cambridge University Press 2011.
  • 版本: 8th ed.
  • 稽核項: xxii, 655 p. :ill. ;25 cm.
  • 標題: Finance. , Performing arts , Performing arts Finance.
  • ISBN: 1107003091 , 9781107003095
  • 附註: Includes bibliographical references and index. Machine generated contents note: Part I. Introduction: 1. Economic perspectives; 2. Basic elements; Part II. Media-Dependent Entertainment: 3. Movie macroeconomics; 4. Making and marketing movies; 5. Financial accounting in movies and television; 6. Music; 7. Broadcasting; 8. Cable; 9. Publishing; 10. Toys and games; Part III. Live Entertainment: 11. Gaming and wagering; 12. Sports; 13. Performing arts and culture; 14. Amusement/theme parks; Part IV. Roundup: 15. Performance and policy; Appendix A. Sources of information; Appendix B. Major games of chance; Appendix C. Supplementary data.
  • 摘要: "The entertainment industry is one of the largest sectors of the U.S. economy and is in fact becoming one of most prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing performing arts, sports, theme parks, and toys and games. The eighth edition of Entertainment Industry Economics differs from its predecessors by inclusion of a new section on the legal aspects and limitations common to all such "experience" industries, reference to the emerging field of the psychology of entertainment, partial restructuring and expansion of the music chapter, enhancement of the section on advertising, and broadening of the coverage in the gaming and wagering chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that this book offers an invaluable guide to how entertainment industries operate"--Provided by publisher.
  • 系統號: 005251952
  • 資料類型: 圖書
  • 讀者標籤: 需登入
  • 引用網址: 複製連結
The entertainment industry is one of the largest sectors of the U.S. economy and is in fact becoming one of most prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing performing arts, sports, theme parks, and toys and games. The eighth edition of Entertainment Industry Economics differs from its predecessors by inclusion of a new section on the legal aspects and limitations common to all such "experience" industries, reference to the emerging field of the psychology of entertainment, partial restructuring and expansion of the music chapter, enhancement of the section on advertising, and broadening of the coverage in the gaming and wagering chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that this book offers an invaluable guide to how entertainment industries operate.
來源: Google Book
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