Heritage marketing
- 作者: Misiura, Shashi.
- 出版: Oxford ;Burlington, MA : Elsevier Butterworth-Heinemann 2006.
- 稽核項: xvi, 280 p. :ill. ;25 cm.
- 標題: Historic sites. , Marketing. , Protection. , Cultural property Protection. , Cultural property , Heritage tourism.
- ISBN: 0750663189 , 9780750663182
- 附註: 96年度「補助人文及社會科學研究圖書計畫規劃主題:建築與文化資產」 Includes bibliographical references (p. [271]-274) and index.
- 系統號: 005241348
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector. * First serious text on a new marketing niche * Text is underpinned by a rich range of international examples/cases * Full lecturer support
來源: Google Book
來源: Google Book
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