Fashion trends[electronic resource] :analysis and forecasting
- 作者: Kim, Eundeok.
- 其他作者: Fiore, Ann Marie. , Payne, Alice. , Kim, Hyejeong.
- 出版: London ; : Bloomsbury Visual Arts 2021.
- 版本: Second editon.
- 稽核項: 1 online resource (184 p.).
- 標題: Fashion , Clothing trade Forecasting. , Clothing trade , Fashion Forecasting. , Electronic books. , Forecasting.
- ISBN: 1350099023 , 9781350099029
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Introduction -- References -- 1. The Basics of Fashion Trends and Forecasting -- Objectives -- Introduction to Fashion Trend Terminology -- Fashion Trends in Context -- The Framework for Fashion Change -- Introduction to Fashion Forecasting Terminology -- Historical Overview of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 2. Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption: Consumer Adopter Categories -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 3. The Process and Methods of Fashion Trend Analysis and Forecasting -- Objectives -- The Process of Fashion Trend Analysis and Forecasting -- The Methods of Fashion Trend Analysis and Forecasting-- Future of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting -- Objectives-- The Role of Fashion Industry Professionals in Creating and Supporting Trends -- The Role of Developers, Gatekeepers, and Promoters -- Forecasting as an Integrated Process -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion -- Objectives -- The Style-Confident Consumer -- Industry Technology Trends that Accelerate Product Innovation and Diffusion -- Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation -- Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6. Social Responsibility and Sustainability
- 摘要: "Introduces the central concepts of fashion trends and forecasting by showing how theory translates to industry practice"--
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://doi.org/10.5040/9781350099043?locatt=label:secondary_bloomsburyCollections
- 系統號: 005330947
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions
來源: Google Book
來源: Google Book
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