附註:Includes bibliographical references and index.
Chapter 1. Enriching user experience by transforming consumer data into deeper insights -- Chapter 2. A study on tools and techniques of big data analytics for text summarization from multi-documents -- Chapter 3. Determinant attributes of store choice in organized retail -- Chapter 4. Digital marketing performance: understanding the challenges and measuring the outcomes -- Chapter 5. Social media, crowdsourcing, and marketing -- Chapter 6. Big data impacts in tourismresearch -- Chapter 7. Resilience by academic institutions during COVID-19: a review-based study -- Chapter 8. Digitalization and work behaviour: a paradigm shift -- Chapter 9. Online advertising strategies in Indian and Australian e-commerce companies: a comparative study -- Chapter 10. An empirical study on pharmaceutical and personal care stocks using sharpe's single-index model -- Chapter 11. An influence of digitalization and recent innovations on the hospitality and tourism sector -- Chapter 12. Impact of digital marketing on the buying behavior of youth with special reference to Uttarakhand State -- Chapter 13. I-branding as a tool of integrated marketing: an empirical study of youngster satisfaction --Chapter 14. OYO (the journey): the deeper insights -- Chapter 15. Social media marketing as new marketing tool -- Chapter 16. Developing a framework to study the impact of contingent factors on business performance using strategic cost management: a meta-analysis study.
摘要:"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
