Global perspectives on the strategic role of marketing information systems[electronic resource]
- 其他作者: Medina Quintero, José Melchor. , Sahagun, Miguel, , Alfaro, Jorge, , Ortiz-Rodriguez, Fernando, , IGI Global.
- 出版: Hershey, Pennsylvania : IGI Global 2023.
- 稽核項: 1 online resource (387 p.).
- 標題: Marketing Management. , Marketing , Management information systems. , Management. , Electronic books.
- ISBN: 1668465922 , 9781668465929
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment --Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events toenhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8.Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective.
- 摘要: "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"--
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2
- 系統號: 005331046
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
來源: Google Book
來源: Google Book
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