Promoting organizational performance through 5G and agile marketing[electronic resource]

• 其他作者: Santos, Jose Duarte, , Sousa, Bruno Miguel. , IGI Global.
• 出版: Hershey, Pennsylvania : IGI Global 2023.
• 稽核項: 1 online resource (316 p.) :ill. (some color).
• 叢書名: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• 標題: Performance technology. , Marketing. , Organizational behavior. , Electronic books.
• ISBN: 1668455234 , 9781668455234
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.
• 摘要: "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"--
• 電子資源: https://dbs.tnua.edu.tw/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4
• 系統號: 005331063
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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