Absolute essentials of digital marketing[electronic resource]
- 作者: Charlesworth, Alan,
- 出版: Abingdon, Oxon ;New York, NY : Routledge 2021.
- 稽核項: 1 online resource (101 p.).
- 叢書名: Absolute essentials of business and economics
- 標題: Internet marketing. , Electronic books.
- ISBN: 0367859203 , 9780367859206
- 試查全文@TNUA:
- 附註: "Routledge Focus"--Cover.
- 摘要: "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure thatworks step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at bothundergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for bothin-class and digital delivery, including suggested case studies, chapter questions and other activities"--
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.taylorfrancis.com/books/9781003015789
- 系統號: 005331254
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
來源: Google Book
來源: Google Book
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