Sport business in the United States[electronic resource] :contemporary perspectives
- 其他作者: Pitts, Brenda G. , Zhang, James J.
- 出版: Abingdon, Oxon ;New York, NY : Routledge 2021.
- 稽核項: 1 online resource.
- 叢書名: World Association for Sport Management series
- 標題: Sports administration , Sports Economic aspects -- United States. , Sports , Sports administration United States. , Electronic books. , Economic aspects
- ISBN: 0367528401 , 9780367528409
- 試查全文@TNUA:
- 摘要: "Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the developmentof women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating newperspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"-- Provided by publisher.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.taylorfrancis.com/books/9781003058625
- 系統號: 005331257
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
來源: Google Book
來源: Google Book
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