Public relations and advertising theories[electronic resource] :concepts and practices
- 其他作者: Aydın, B. Oğuz. , Şahin, Emine. , Duğan, Özlem.
- 出版: Berlin : Peter Lang 2018.
- 稽核項: 423 p. :ill., digital ;21 cm.
- 標題: Comparative advertising. , Public relations.
- ISBN: 3631766750 , 9783631766750
- ISBN: 9783631766804 , 9783631766811
- 試查全文@TNUA:
- 附註: Includes bibliographical references.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.peterlang.com/search?searchstring=9783631766798
- 系統號: 005331496
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結