Long-term impact of marketing[electronic resource] :a compendium
- 作者: Hanssens, Dominique M.
- 出版: Singapore : World Scientific c2018.
- 稽核項: 1 online resource (656 p.) :ill. (some col.).
- 標題: Marketing research. , Marketing , Marketing Econometric models. , Econometric models. , Time-series analysis.
- ISBN: 9813229802 , 9789813229808
- ISBN: 9789813229792
- 試查全文@TNUA:
- 附註: Includes bibliographical references.
- 摘要: "Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."--
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
- 系統號: 005332007
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結