Impact- photography for advertising
- 作者: Reedy, William A.
- 出版: Rochester, New York : Eastman Kodak Company c1973.
- 版本: 1st ed.
- 稽核項: 322 p. :col. ill. ;29 cm.
- 標題: Advertising photography.
- ISBN: 0879850817 , 9780879850814
- 附註: To stop the eye -- To set the mood -- Symbols -- Getting ideas -- To start the sale -- Emphasis -- Industrial advertising -- Catalogs and brochures -- The annual report -- Posters -- Book cover
- 摘要: "Saying something is what photographic illustration is all about. It is the presentation of an idea in a photographic language. Being visual makes it quicker in its transmission than a written
- 系統號: 005332878
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
"Saying something is what photographic illustration is all about. It is the presentation of an idea in a photographic language. Being visual makes it quicker in its transmission than a written appeal, but its purpose is similar. The photographer who creates such images does so on demand. This labels him professional. This book is about professional images that say something"--From the introduction.
來源: Google Book
來源: Google Book
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