資料來源: Google Book
Attention and value :keys to understanding museum visitors
- 作者: Bitgood, Stephen.
- 出版: Walnut Creek, California : Left Coast Press, Inc. [2013].
- 稽核項: 213 pages :illustrations ;24 cm.
- 標題: Museums Psychological aspects. , Museum exhibits Social aspects. , Museums Social aspects. , Attention , Value , Museums , Museum visitors. , Social aspects. , Museum exhibits , Value Social aspects. , Museum exhibits Psychological aspects. , Attention Social aspects. , Psychological aspects.
- ISBN: 1611322634 , 9781611322637
- ISBN: 9781611322644 (institutional ebook) , 9781611322651 (consumer ebook)
- 附註: Includes bibliographical references (pages 197-205) and index. Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions.
- 系統號: 005254093
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention.
來源: Google Book
來源: Google Book
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