Global capital, local culture :localization of transnational media corporations in China
- 作者: Fung, Anthony Y. H.
- 出版: New York : Peter Lang c2008.
- 稽核項: xxv, 208 p. ;23 cm.
- 叢書名: Popular culture and everyday life ;16
- 標題: Piracy (Copyright) , Mass media and culture , Piracy (Copyright) China. , Mass media and culture China.
- ISBN: 082049500X , 9780820495002
- 附註: 102年國科會補助人文及社會科學研究圖書設備計畫主題:藝術學:華語電影研究. Includes bibliographical references (p. 201-203) and index. Privacy, globalization and politics -- From globalization to glocalization -- Globalizing China: cases of transnational music records -- WTO, politics of control and collaborations -- A tale of two localizing global capitals: MTV and Channel V -- Active nation, active audience -- Toward an emerging (national) global culture.
- 系統號: 005254826
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
來源: Google Book
來源: Google Book
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