Ernest Dichter and motivation research :new perspectives on the making of post-war consumer culture
- 其他作者: Schwarzkopf, Stefan, , Gries, Rainer,
- 出版: New York : Palgrave Macmillan 2010.
- 稽核項: xii, 293 pages :illustrations ;23 cm.
- 標題: Motivation research (Marketing) , Consumption (Economics) , Consumption (Economics) Psychological aspects. , Influence. , Consumer behavior , Dichter, Ernest, 1907-1991 Influence. , Consumer behavior Psychological aspects. , Dichter, Ernest, , Psychological aspects. , Dichter, Ernest, 1907-1991.
- ISBN: 0230537995 , 9780230537996
- 附註: Includes bibliographical references and index. Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity / R. Gries & S. Schwarzkopf -- PART II: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion / G. Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist / M. Tadajewski -- Ernest Dichter, the Motivational Researcher / R. Fullerton -- Ernest Dichter, the American / D. Horowitz -- PART III: THE BRANDING OF CONSUMER LIFE -- CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing / H. Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co. / R. Blaszczyk -- The Sex of Food: Dichter and Food Advertising / K. Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image / K. Krummeich & S. Lahm -- PATT IV: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism / K. Hellmann -- The Depth Boy" and his Enemies / D. Schindelbeck -- Ernest Dichter in Austria / A. Morawetz -- Ernest Dichter in France / V. Pouillard -- Ernest Dichter in Great Britain / S. Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing / R. Gries & S. Schwarzkopf.
- 摘要: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
- 系統號: 005337366
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
來源: Google Book
來源: Google Book
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