附註:Includes bibliographical references and index.
Chapter 1. R&D innovation strategy for international cooperation of science and technology in Asia -- Chapter 2. The case of Australian reluctance with the Chinese belt and road initiative -- Chapter 3. Market development strategy for India's rail company Ircon in Asia, Africa, and Middle East -- Chapter 4. Mergers and acquisition by Indian firms: managerial perspectives on challenges and solutions -- Chapter 5. Digital banking services in rural India: a customer's perspective -- Chapter 6. Trucker value perception and manufacturer value offering in Indian truck market: business model through value perspective -- Chapter 7. Facebook as marketing tools for organizations: knowledge management analysis -- Chapter 8. Relationship quality and customer demographics in Indian retail -- Chapter 9. An empirical note on comparative perceptions of Indian patients and physicians in direct-to-consumer promotion of pharmaceutical products -- Chapter 10. Determinants of financial literacy among Indian youth -- Chapter 11. Expats in India: perspectives on difficulties of doing business in India and its implications of having born global firms from India -- Chapter 12. The performance evaluation of entrepreneurship education in Chinese universities -- Chapter 13. Impact of manipulative character of direct-to-consumer promotion -- Chapter 14. Ready, set, go!: the study of consumer behavior of online hotel booking in Jakarta --Chapter 15. Determinants of customers' perceived value in the fast food industry for global brands in Malaysia -- Chapter 16. A study of place branding of Macao -- Chapter 17. New silk road: trade and investment perspectives for EU and newpartnerships global value chain model of China -- Chapter 18. Green business: an Indian perspective -- Chapter 19. Mutual relationship between supply chain, business strategy, and knowledge management in supply chain -- Chapter 20. The effects of entrepreneurship education on entrepreneurial intention among university studen
摘要:"This book brings together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, management and technology in Asia now and in the future. The book focuses on Asia, with a special attention to South East Asian countries"--
