附註:Includes bibliographical references and index.
Chapter 1. An overview: artificial intelligence is a new source of enhancing business performance -- Chapter 2. Employing chatgpt for the management of businesses and decision making in the era of AI -- Chapter 3. The ultimate solution in customer engagement using ChatGPT -- Chapter 4. Leveraging ChatGPT and digital marketing for enhanced customer engagement in the hotel industry -- Chapter 5. Chatgpt and its role in revolutionizing digital marketing and enhancing customer engagement -- Chapter 6. Reinventing customer support: unleashing ChatGPT's potential for personalized engagement and responsible AI implementation -- Chapter 7. Unveiling the potential of ChatGPT for enhancing customer engagement -- Chapter 8. Transforming consumer experience through ChatGPT: challenges and opportunities -- Chapter 9. In-depth outlook on the use of ChatGPT -- Chapter 10. The role of digital marketing on customer engagement in the hospitality industry -- Chapter 11. Revolutionizing the hospitality industry: how ChatGPT empowers future hoteliers -- Chapter 12. ChatGPT: a revolutionary tool? -- Chapter 13. Using big data and artificial intelligence to enhance smart cities -- Chapter 14. Chatgpt and the moralities of large language modelling in research publications -- Chapter 15. Using chatgpt for student engagement and motivation in dynamic learning environments -- Chapter 16. When AI meets influence: exploring the integration of ChatGPT and influencer marketing -- Chapter 17. Impact of generative AI in transforming higher education pedagogy.
摘要:"This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge"--
