Fostering global entrepreneurship through business model innovation[electronic resource]

• 其他作者: Gupta, Varun, , IGI Global.
• 出版: Hershey, Pennsylvania : IGI Global 2024.
• 稽核項: 1 online resource (293 p.).
• 標題: Management , Electronic books. , Globalization , Globalization Economic aspects. , Technological innovations. , Business planning. , Management Technological innovations. , New business enterprises Technological innovations. , Economic aspects. , New business enterprises
• ISBN: 1668469758 , 9781668469750
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. Chapter 1. Is entrepreneurship only about innovation?: a study about social representations of entrepreneurship -- Chapter 2. Essence of business model for organizational growth: how does it impact a family company? -- Chapter 3. Exploring the impact of influencer marketing on ethical discussions: a business model innovation for fashion and beauty startups -- Chapter 4. Factors hindering women entrepreneurs' access to institutional finance: an empirical study from thebanker perspective -- Chapter 5. Leveraging technology-based innovation for business model innovation -- Chapter 6. Green marketing as a business model innovation for Mexican cosmetics startups -- Chapter 7. Frugal business model innovationin an Indian emerging market: a case study of aravind eye care system -- Chapter 8. Transforming future start-ups through servant leadership and social entrepreneurship profitability -- Chapter 9. The effect of neuromarketing and subconscious branding on business profitability and brand image: a new business model innovation for startups.
• 摘要: "In the wake of the pandemic, the global business landscape has experienced unprecedented turbulence, challenging startups and established enterprises equally. This crisis has forced a profound reevaluation of traditional business models, pushing entrepreneurs and business leaders to innovate like never before. The urgency to adapt, particularly for those seeking to expand globally, has become a daunting task. How can entrepreneurs navigate this new, unpredictable terrain and find innovative pathways to success? Fostering Global Entrepreneurship Through Business Model Innovation answers the pressing predicament faced by entrepreneurs, startups, and business leaders in this age of uncertainty. This book has meticulously documented and analyzed real-world practices of startups that not only survived the pandemic but thrived through groundbreaking business model innovations."--
• 電子資源: https://dbs.tnua.edu.tw/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6975-0
• 系統號: 005337655
• 資料類型: 電子書
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• 引用網址: 複製連結
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