Alternate reality games[electronic resource] :promotion and participatory culture

  • 作者: Janes, Stephanie.
  • 出版: Abingdon, Oxon ;New York, NY : Routledge 2020.
  • 稽核項: 1 online resource (134 p.).
  • 叢書名: Routledge critical advertising studies
  • 標題: Mass media. , Alternate reality games. , Interactive marketing. , Electronic books.
  • ISBN: 081538680X , 9780815386803
  • 試查全文@TNUA:
  • 附註: "Routledge Focus"--Cover. Includes bibliographical references and index. Cover; Half Title; Series; Title; Copyright; Dedication; Contents; List of Illustrations; Acknowledgements; Introduction; 1 Promotional ARGs in context; 2 ARGs as marketing; 3 The promise of participation; 4 Promotional ARGs and digital labour; Conclusion; Glossary; Index
  • 摘要: "Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games(ARGs). Historically ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on characterbehaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand thediverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchersin the fields of games, film, advertising, and media and cultural studies"--
  • 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.taylorfrancis.com/books/9781351174749
  • 系統號: 005337839
  • 資料類型: 電子書
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  • 引用網址: 複製連結