Sport sponsorship insights[electronic resource]

  • 作者: O'Reilly, Norm,
  • 其他作者: Abeza, Gashaw. , Harrison, Mark.
  • 出版: Abingdon, Oxon ;New York, NY : Routledge 2022.
  • 稽核項: 1 online resource (x, 136 p.).
  • 叢書名: Sport business insights
  • 標題: Sports sponsorship. , BUSINESS & ECONOMICS / Marketing / General , Electronic books.
  • ISBN: 0367723948 , 9780367723941
  • 試查全文@TNUA:
  • 附註: "Routledge focus"
  • 摘要: Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorshipprocess, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student orindustry professional looking to improve and deepen their understanding of this core element of modern sport business.
  • 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.taylorfrancis.com/books/9781003154631
  • 系統號: 005337919
  • 資料類型: 電子書
  • 讀者標籤: 需登入
  • 引用網址: 複製連結