"Graphic Design Makeovers takes an insider's look at the art of redesign, examining sixty-five case studies discussed and submitted by such well-known firms as: Designation, Inc.; Hornall Anderson Design Works, Inc.; Libby Perszyk Kathman; Roger Black Inc.; Sayles Graphic Design; Selbert Perkins Design; The Leonhardt Group; Viva Dolan Communications and Design Inc. and many others." "You'll find dozens of makeovers for a wide variety of industries including: packaging for Leatherman Tool Group and The Valvoline Company; brochures and sales kits for Chase Manhattan Bank and U.S. Cigar; letterhead and logos for the American Marketing Association and The Big East Conference; books and magazines such as Working Woman; branding and identities for Firstar Corporation and NFL Properties; a game redesign for Trivial Pursuit; a Web site design for Bausch & Lomb Surgical, Inc.; and more secure, user-friendly mailers for Huntington Banks and more." "Graphic Design Makeovers will fan your creative spark and show you how to meet the unique challenge of re-imagining what already exists and redesigning it for a more dynamic, productive future."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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