Exhibition brand preference in mainland China :the role of relationship quality and destination attractiveness

• 作者: Jin, Xin.
• 其他作者: Hong Kong Polytechnic University.
• 出版: Ann Arbor, MI : UMI :ProQuest 2011.
• 稽核項: xvi, 308 p. :ill. ;22 cm.
• 標題: Hong Kong Polytechnic University , Customer relations. , Exhibitions , Exhibitions Management. , Exhibitors. , Brand loyalty. , Hong Kong Polytechnic University Dissertations. , Exhibitions China. , Exhibition buildings. , Dissertations. , Management.
• 附註: "UMI Number: 3489248"--T.p. verso. Research degree. "December 2010" 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. Thesis (Ph.D.)--The Hong Kong Polytechnic University, 2011. Includes bibliographical references.
• 系統號: 005261788
• 資料類型: 圖書
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• 引用網址: 複製連結
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