The marketing and public relations handbook for museums, galleries and heritage attractions
- 作者:
Runyard, Sue.
- 其他作者:
French, Ylva.
- 出版:
Walnut Creek, Calif. : Altamira Press 1999.
- 稽核項:
xiv, 290 p. :ill. ;25 cm.
- 叢書名:
Professional museum and heritage series
- 標題:
Museums Marketing -- Handbooks, manuals, etc.
,
Historic sites
,
Public relations
,
Marketing
,
Art museums
,
Historic sites Public relations -- Handbooks, manuals, etc.
,
Museums
,
Historic sites Marketing -- Handbooks, manuals, etc.
,
Art museums Public relations -- Handbooks, manuals, etc.
,
Art museums Marketing -- Handbooks, manuals, etc.
,
Museums Public relations -- Handbooks, manuals, etc.
- ISBN:
0742504077 , 9780742504073
- 附註:
Includes bibliographical references (p. 282) and index.
103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示.
- 系統號:
005262030
-
資料類型:
圖書
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