Museum marketing and strategy :designing missions, building audiences, generating revenue and resources
- 作者: Kotler, Neil G.,
- 其他作者: Kotler, Philip. , Kotler, Wendy I., , Kotler, Neil G.,
- 出版: San Francisco : Jossey-Bass c2008.
- 版本: 2nd ed.
- 稽核項: xxx, 511 p. :ill. ;25 cm.
- 標題: Museum attendance. , Marketing. , Museums Marketing. , Museums , Museums Planning. , Planning. , Museum finance.
- ISBN: 0787996912 , 9780787996918
- 附註: Rev. ed. of: Museum strategy and marketing. c1998. Includes bibliographical references and index. 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示.
- 系統號: 005262193
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
來源: Google Book
來源: Google Book
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