Museum marketing and strategy :designing missions, building audiences, generating revenue and resources
- 作者: Kotler, Neil G.,
- 其他作者: Kotler, Philip. , Kotler, Wendy I., , Kotler, Neil G.,
- 出版: San Francisco : Jossey-Bass c2008.
- 版本: 2nd ed.
- 稽核項: xxx, 511 p. :ill. ;25 cm.
- 標題: Museum attendance. , Marketing. , Museums Marketing. , Museums , Museums Planning. , Planning. , Museum finance.
- ISBN: 0787996912 , 9780787996918
- 附註: Rev. ed. of: Museum strategy and marketing. c1998. Includes bibliographical references and index. 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示.
- 系統號: 005262193
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
來源: Google Book
來源: Google Book
評分
