"The Things" is a nearly scientific research in 2 dimensional space. In the first part, Norm examine the 2-dimensional appearance of 3-dimensional objects like houses, phones, cars etc. The second part is dedicated to printfonts, or to writing more likely. Again, quite scientifically Norm, structures Latin letters and compare them to the efficiency of Japanese Kataka or Arabic writing. The result can be called a criticism of Latin writing. Little wonder it looks quite cool anyway. Norm based in Zurich (founded 1999 by young Swiss designers Manuel Krebs and Dimitri Bruni) is definitely one of the most interesting projects of the international graphic design scene. Their highly structural, nearly scientific approach towards design has been critically acclaimed in various magazine features, reviews, and books all over the world.
來源: Google Book