Retail desire :design, display and visual merchandising
- 作者: Tucker, Johnny.
- 出版: Mies, Switzerland ;Hove, UK : RotoVision c2003.
- 稽核項: 160 p. :col. ill. ;28 cm.
- 標題: Commercial art. , Display of merchandise.
- ISBN: 2880467292 , 9782880467296
- 附註: Includes index.
- 系統號: 005030319
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Visual merchandising is at the heart of retail design - the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D environment, graphics, audiovisual media and point-of-purchase material - all the way to the store as total embodiment of the brand.
來源: Google Book
來源: Google Book
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