The museum marketing handbook
- 作者: Runyard, Sue.
- 其他作者: Great Britain.
- 出版: London : H.M.S.O. 1994.
- 稽核項: 140 pages :illustrations ;26 cm.
- 標題: Management , Marketing. , Museums , Museums Marketing. , Museums Management -- Handbooks, manuals, etc. , Museums Great Britain -- Marketing. , Museums Management. , Great Britain. , Management.
- ISBN: 011290517X , 9780112905172
- 附註: 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. At head of title: Museums & Galleries Commission. Includes bibliographical references (pages 40-41) and index.
- 系統號: 005262414
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Why should museums invest time and resources in developing a marketing strategy when there are so many other demands on their limited budget? The simple answer is that there is evidence that effective marketing assists the survival of the museum.
來源: Google Book
來源: Google Book
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