Another extraordinary issue of Flips magazine, this time providing an indepth exploration of how effective it is to use celebrities in advertising campaigns. Is there a successful formula for this type of advertising? Is the celebrity involved a help or a hindrance to the message being conveyed? Can the celebrity actually kill the campaign? These are all questions that are addressed and the results are sometimes surprising. Flips 6.0 is an international collection of advertising campaigns that feature celebrities from over 30 of the world's top advertising agencies including BBH. W&K, BBDO, LEO Burnnet, and Saatchi & Saatchi. The accompanying DVD presents footage of all of the commercials and clips mentioned in the book. For anyone in advertising or marketing Flips 6.0 is absolutely indispensable.
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