Museum store :the manager's guide : basic guidelines for the new museum store manager

• 其他作者: Museum Store Association (U.S.)
• 出版:
• 版本: Fourth Edition.
• 稽核項: 153 pages ;23 cm.
• 叢書名: Museum Store Association ;1
• 標題: Merchandising. , Museum stores Management. , Museum stores , Management.
• ISBN: 1629580317 , 9781629580319
• ISBN: 9781629580326 (consumer ebook)
• 附註: 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. Machine generated contents note: Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Legal Considerations Chapter 5: Designing Displays Chapter 6: Managing Staff Chapter 7: Creating Great Customer Service Chapter 8: Developing Effective Marketing Chapter 9: Setting up Shop Online Terms and Definitions.
• 摘要: "Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store's performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!"--
• 系統號: 005263395
• 資料類型: 圖書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數