Fashion and the consumer
- 作者: Yurchisin, Jennifer.
- 其他作者: Johnson, Kim K. P.
- 出版: Oxford ;New York : Berg 2010.
- 版本: English ed.
- 稽核項: x, 173 p. :ill. ;25 cm.
- 叢書名: Understanding fashion series,
- 標題: Social aspects. , Consumer behavior. , Clothing trade. , Clothing and dress , Clothing and dress Social aspects.
- ISBN: 184520798X , 9781845207984
- ISBN: 1753-3406
- 附註: 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. Includes bibliographical references and index. What is fashion consumption? -- Historical overview of apparel consumption -- Normative fashion consumer decision making: prepurchase to purchase steps -- Factors influencing decision making among apparel consumers -- Normative fashion consumer decision making: postpurchase steps -- Nonnormative apparel consumption: misbehavior -- Social responsibility related to fashion consumption.
- 摘要: This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.
- 系統號: 005263497
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
來源: Google Book
來源: Google Book
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