In the 10th issue of it's eponymous magazine, the established Hamburg design group Mutabor rebuilds the department store of tomorrow. The "Grand Magasin, " an overloaded conglomerate of brand world, tends to degrade design to the status of orientation help or interface between consumer and departmental chaos. M10 offers a clever mixture of surreal and real products in a shopping environment that combines the present and the future. The brave reader is invited to a visual and extremely entertaining tour de force, not too dissimilar from the everyday madness encountered at Woolworth's. This is the group's third publication at Die Gestalten Verlag, after Mutabor 9 and Lingua Grafica.
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