Advertising
- 作者: Forbes, Thom.
- 出版: Gloucester, Mass. : Rockport Publishers c2000.
- 稽核項: 191 p. :chiefly col. ill. ;28 cm.
- 叢書名: Webworks
- 標題: Graphic design (Typography) , Internet advertising. , Advertising Brand name products -- Computer network resources. , Web sites , Graphic design (Typography) Computer network resources. , Computer network resources. , Advertising , Brand name productsComputer network resources. , Internet marketing. , Web sites Design. , Design.
- ISBN: 1564965643 , 9781564965646
- 附註: Includes bibliographical references and index.
- 系統號: 005031501
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.
來源: Google Book
來源: Google Book
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