附註:99年度教育部購置教學研究相關圖書儀器及設備計畫.
Includes bibliographical references and index.
Introduction -- Pt. 1. The film value chain -- Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Co-production and the changing European film audience -- Exhibition and the changing cinema experience -- Pt. 2. Users and the changing digital market -- Users, consumer behavior and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Pt. 3. Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study : interview with Simon Franks, Redbus Group -- Conclusion: the new looking glass - a changing wonderland.
