Management and creativity :from creative industries to creative management
- 作者: Bilton, Chris.
- 出版: Malden, MA : Blackwell Pub. 2007.
- 稽核項: xxiii, 190 p. ;25 cm.
- 標題: Creativite dans les affaires. , Creativite Entreprise Gestion Industrie Innovation , Creativite. , Gestion.
- ISBN: 1405119950 , 9781405119955
- 試查全文@TNUA:
- 附註: 99年度教育部購置教學研究相關圖書儀器及設備計畫. Comprend des ref. bibliogr. (p. [176]-185) et un index. Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/toc/ecip067/2006002731.html
- 系統號: 005033670
- 資料類型: 圖書
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- 引用網址: 複製連結
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
來源: Google Book
來源: Google Book
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