資料來源: Google Book
Festival & special event management
- 其他作者: Allen, Johnny.
- 出版: Milton, Qld. : Wiley 2011.
- 版本: 5th ed.
- 稽核項: xxi, 585 p. :ill. ;25 cm.
- 叢書名: Wiley Australia tourism series
- 標題: Special events Australia -- Management. , Culture and tourism , Management. , Special events , Festivals , Culture and tourism Australia. , Festivals Australia -- Management.
- ISBN: 1742164617 , 9781742164618
- 附註: 99年度教育部購置教學研究相關圖書儀器及設備計畫. Includes bibliographical references and index.
- 系統號: 005033679
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
來源: Google Book
來源: Google Book
評分