Integrated marketing communications
- 作者: Ouwersloot, Hans.
- 其他作者: Duncan, Tom
- 出版: London : McGraw-Hill c2008.
- 版本: European ed.
- 稽核項: xviii, 523 p. :ill. ;27 cm.
- 標題: Communication in marketing.
- ISBN: 0077111206 , 9780077111205
- 附註: 99年度教育部購置教學研究相關圖書儀器及設備計畫. Includes bibliographical references and index.
- 系統號: 005036986
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
來源: Google Book
來源: Google Book
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