Marketing for nonprofit organizations
- 作者: Rados, David L.,
- 出版: Westport, Conn. ;London : Auburn House 1996.
- 版本: 2nd ed.
- 稽核項: xiv, 463 p. :ill. ;24 cm.
- 標題: Nonprofit organizations , Nonprofit organizations Marketing. , Marketing.
- ISBN: 0865692548 , 9780865692541
- 附註: 九十二年度「輔導新設國立大學健全發展計畫」藏書. Includes bibliographical references (p. [451]-452) and index.
- 系統號: 005000387
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.
來源: Google Book
來源: Google Book
評分
