The business of being an artist

• 作者: Grant, Daniel.
• 出版: New York : Allworth Press c2010.
• 版本: 4th ed.
• 稽核項: xiii, 392 p. ;23 cm.
• 標題: Marketing. , Art , Art United States -- Marketing.
• ISBN: 1581156731 , 9781581156737
• 試查全文@TNUA:
  
• 附註: Includes index. 100年度教育部「獎勵大學教學卓越計畫」購藏. Introduction -- 1: Exhibiting And Selling Art -- So, where can I show my work? -- Gaining media attention -- Marketing and sales -- Communicating in the digital age -- Disappearing art critic -- Critical essays disappearing, too -- Actual sale -- Marketing and sales in a weak economy -- 2: Operating As A Professional -- Getting ready to exhibit -- Pricing artwork -- To frame or not to frame -- Accepting credit cards for sales -- Word about taxes -- Need for good record keeping -- Working small, working large -- Protecting oneself from theft -- Thefts at art fairs -- Artists who work at home -- Need to specialize -- Too much art -- Giving up the day job -- 3: Expanding The Area Of Sales And Income -- Licensing -- Publishing prints -- Self-publishing -- Print publishers -- Dealers and galleries -- Certificates of authenticity -- Signed by the artist -- Bartering and leasing art -- Bartering -- Leasing -- Starting one's own gallery -- Art partnerships -- Selling to corporations -- Finding corporate buyers -- Making contact -- 4: Developing Relationships With Art Dealers -- Finding representation -- Art consultants -- Art galleries -- Is the artist's age an issue? -- Coming to terms -- Foundry fees and commissions -- To consign or sell? -- Artist-dealer disputes -- Spreading oneself too thin -- Severing the artist-dealer relationship -- Galleries change artists -- Art world relationships -- Collector-dealer relationship -- Artist-gallery relationship -- Art gallery etiquette -- Bad debts and other recoveries -- 5: Web Site -- Business of marketing art online -- Getting people to your site -- Tracking the number of browsers -- Linking to an online mall -- Some general rules of the Internet -- Online sales -- Artist's blogs -- Where sales may be most plentiful -- 6: When Does Investing In One's Career Become A Ripoff? -- Business managers -- Artist's representatives -- Publicists -- Artists' career advisors -- Paying to play the art game -- Selling art through mailing lists -- Value of prizes and awards -- Publishing one's own catalogue -- Entry fees for juried shows -- Are you deluding yourself? -- 7: Artists And The Law -- Copyright -- Copyright and the Internet -- Does "appropriation art" transform copyrighted material? -- Making a copyright search -- Trademark protection for artists -- Copyrighted and trademarked subjects in artists' work -- Artists' moral rights -- Waiving one's rights -- Confusion over the term "site-specific" -- Right to privacy -- Sidewalk art -- Art that looks like other art -- Artists lose lawsuits -- Valuing an artist's estate -- 8: From School To The Working World -- Apprenticing and internships -- Skills that artists look for in assistants -- Artists' assistants and the IRS -- Finding a job as an art teacher -- Art schools and controversial art -- Weighing the pros and cons of teaching -- Making peace with the academic life -- Artist-in-residence programs -- Museum artist-in-residence programs -- 9: Materials That Artists Use -- Safe art practices in the studio -- Substitute ingredients in artists' paints -- Primer on paint labels -- Artists making their own paints -- Owning a printing press -- Art materials information on the line -- Trying out newer, less expensive materials -- Changing relationship of sculptors and foundries -- Selecting a print studio or foundry -- Print studios -- Foundries -- 10: Getting Ready To Handle The Pressures -- Post-exhibition blues -- Changing one's style -- Changing one's media -- Handling criticism -- Rejection letters -- Handling art world publicity -- Love and marriage -- Benefits and pitfalls of censorship and controversy -- Out of the spotlight -- Thomas Hart Benton has a message for artists -- 11: Contests And Commissions -- Commissions for percen
• 摘要: From the Back Cover: In the fourth edition of this essential artists' reference, art world insider Daniel Grant offers a comprehensive guide to making a living through art. This new edition has been updated to include sections on how to market and sell art in a weak economy and how to succeed in the business of marketing online, including tips on creating a successful Web site and blog. Complete with anecdotes from successful artists, the book covers everything from art gallery etiquette to the legal rights of artists, including chapters on: making the transition from school to the working world; searching for funding through grants and fellowships; developing relationships with art dealers; handling criticism and rejection; how to stay safe in the studio. The Business of Being an Artist is an invaluable resource for art students, aspiring artists, and professional artists who want to learn all there is to know about successfully navigating the world of art.
• 電子資源: https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/enhancements/fy1008/2009039893-b.html https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/enhancements/fy1008/2009039893-d.html
• 系統號: 005048958
• 資料類型: 圖書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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