The aim is to demonstrate that culture profoundly affects how we research, teach and practice sport management. The book engages with the concept of culture both as an abstract analytical category and specific beliefs and practices. Culture makes the study of sport management interesting because it challenges many taken-for-granted assumptions about management, yet it reinforces our belief in the existence of common management problems. The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts.
來源: Google Book