Consumer research for museum marketers :audience insights money can't buy
- 作者: Wallace, Margot A.,
- 出版: Lanham : AltaMira Press c2010.
- 稽核項: vi, 179 p. ;24 cm.
- 標題: Marketing. , Museums Public relations. , Museums , Museums Marketing. , Public relations. , Museums Management. , Management.
- ISBN: 0759118094 , 9780759118096
- 附註: 100年度教育部購置教學研究相關圖書儀器及設備計畫. 103年科技部補助人文及社會科學研究圖書設備計畫規劃主題 : 藝術學 : 博物館蒐藏與文化展示. Includes bibliographical references and index. Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue.
- 系統號: 005055152
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
來源: Google Book
來源: Google Book
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