Marketing of tourism experiences
- 其他作者: Scott, Noel, , Laws, Eric, , Boksberger, Philipp.
- 出版: London : Routledge 2010.
- 稽核項: vi, 277 p. :ill. ;26 cm.
- 標題: Marketing. , Tourism , Tourism Marketing.
- ISBN: 0415567580 , 9780415567589
- 附註: 100年度教育部購置教學研究相關圖書儀器及設備計畫.
- 系統號: 005061245
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Examines the marketing of experience-based tourism from a theoretical and practical perspective. This book collates the work of tourism academics to provide a statement of the development.
來源: Google Book
來源: Google Book
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