E-business and e-commerce management :strategy, implementation and practice
- 其他作者:
Chaffey, Dave,
- 出版:
Harlow : FT Prentice Hall 2009.
- 版本:
4. ed.
- 稽核項:
xxxii, 764 s. :ill.
- 標題:
Virksomhedens strategi.
,
E-business.
,
Supply chain management.
,
Electronic commerce.
,
E-indkob.
,
Business enterprises Computer networks.
,
Elektronisk handel.
,
Business enterprises
,
Elektronisk markedsforing.
,
Computer networks.
,
Forandringsledelse.
,
Kunderelationer.
- ISBN:
0273719602 , 9780273719601
- 附註:
100年度教育部購置教學研究相關圖書儀器及設備計畫.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
- 系統號:
005064041
-
資料類型:
圖書
- 讀者標籤:
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引用網址:
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