E-business & e-commerce management :strategy, implementation and practice
- 作者: Chaffey, Dave,
- 出版: Harlow, England ;New York : Pearson/Financial Times Prentice Hall 2011.
- 版本: 5th ed.
- 稽核項: xxxi, 733 p. :col. ill., col. map ;27 cm.
- 標題: Business enterprises , Electronic commerce. , Computer networks. , Business enterprises Computer networks.
- ISBN: 0273752014 , 9780273752011
- 附註: 100年度教育部購置教學研究相關圖書儀器及設備計畫. Includes bibliographical references and index. Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
- 系統號: 005064044
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
來源: Google Book
來源: Google Book
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