Shakespeare, Einstein and the bottom line :the marketing of higher education
- 作者: Kirp, David L.
- 出版: Cambridge, Mass. ;London : Harvard University Press 2004.
- 稽核項: 336 p. ;24 cm.
- 標題: Finance , Public relations , Marketing , Education, Higher United States -- Finance , Universities and colleges United States -- Marketing , Education, Higher , Universities and colleges , Universities and colleges Public relations -- United States
- ISBN: 0674011465 , 9780674011465
- 附註: Originally published: 2003. 100年度教育部購置教學研究相關圖書儀器及設備計畫.
- 系統號: 005063763
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
來源: Google Book
來源: Google Book
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