Innovation and entrepreneurship
- 作者: Bessant, J. R.
- 其他作者: Tidd, Joseph,
- 出版: Hoboken, N.J. :Chichester : Wiley ;John Wiley [distributor] 2011.
- 版本: 2nd ed.
- 稽核項: xiii, 589 p. :ill. ;24 cm.
- 標題: Technological innovations. , Entrepreneurship.
- ISBN: 0470711442 , 9780470711446
- 附註: Previous ed.: 2007. 100年度教育部購置教學研究相關圖書儀器及設備計畫. Includes bibliographical references and index.
- 系統號: 005063202
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.
來源: Google Book
來源: Google Book
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