The trend forecaster's handbook
- 作者: Raymond, Martin,
- 出版: London : Laurence King 2010.
- 稽核項: 216 p. :col. ill. ;29 cm.
- 標題: Motivation research (Marketing) , Consumers , New products. , Attitudes. , New products , Forecasting. , Consumer behavior. , Consumers Attitudes. , New products Forecasting.
- ISBN: 1856697029 , 9781856697026
- 附註: Includes index. 100年度教育部購置教學研究相關圖書儀器及設備計畫.
- 摘要: 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
- 系統號: 005065084
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
來源: Google Book
來源: Google Book
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