Marketing Fashion
- 作者: Posner, Harriet.
- 出版: London : Laurence King 2011.
- 稽核項: 224 p. :ill. (chiefly col.) ;26 cm.
- 叢書名: Portfolio
- 標題: Fashion. , Clothing trade. , Fashion merchandising.
- ISBN: 1856697231 , 9781856697231
- 附註: 100年度教育部購置教學研究相關圖書儀器及設備計畫. Includes bibliographical references (p. 212) and index.
- 系統號: 005064563
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.
來源: Google Book
來源: Google Book
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