Don't just applaud, send money :the most succesful strategies for funding and marketing the arts
- 作者: Reiss, Alvin H.
- 出版: New York : Theatre Communications Group c1995.
- 稽核項: xv, i, 146 p. :ill. ;24 cm.
- 標題: Handbooks, manuals, etc. , Arts fund raising United States -- Handbooks, manuals, etc. , Arts fund raising
- ISBN: 1559361050 , 9781559361057
- 附註: Includes index. 九十二年度「輔導新設國立大學健全發展計畫」藏書.
- 系統號: 005000220
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.
來源: Google Book
來源: Google Book
評分
