Media, organizations and identity
- 其他作者: Chouliaraki, Lilie. , Morsing, Mette.
- 出版: Basingstoke : Palgrave Macmillan 2010.
- 稽核項: 214 p. ;23 cm.
- 標題: Mass media and business. , Marketing , Massenmedien , Medienwirtschaft , Aufsatzsammlung. , Public relations. , Unternehmen
- ISBN: 0230515517 , 9780230515512
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- 附註: 101年度教育部「獎勵大學教學卓越計畫」購藏.
- 電子資源: Inhaltsverzeichnis
- 系統號: 005074426
- 資料類型: 圖書
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- 引用網址: 複製連結
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.
來源: Google Book
來源: Google Book
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