EGO 01 :the difference between telling and selling
- 作者: McGinness, Ryan.
- 其他作者: EGO (Firm)
- 出版: Corte Madera, Calif. :Enfield : Gingko ;Airlift 2003.
- 稽核項: 256 p. :ill. ;28 cm.
- 標題: Commercial art.
- ISBN: 1584231467 , 9781584231462
- 系統號: 005078414
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Ryan McGinness started a design firm called EGO. EGO favors an honest, pragmatic approach to solving problems. Their thoughtful work is in direct opposition to the over-hyped style-based design served up by many other firms. Contemporary design books gravitate towards empty design that is little more than eye-candy. The Difference Between Telling and Selling is a revelatory guide to a more process-oriented approach that provides insight and substance for real-world designers. Featured work includes corporate identities, TV graphics, web site design, videos and packaging for a list of clients including MTV, The Standard Hotel, Meetup, IBM, Lee Jeans, Tokion Magazine and Ungaro. This inspirational book is a must-have for designers seeking to develop substantive content for clients.
來源: Google Book
來源: Google Book
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